Better Marketing Results

More business seminars coming your way in 2020

Patrick Zuluaga - Wednesday, November 06, 2019

We are looking forward to a series of new business seminars planned for in the coming year!

The event survey feedback from attendees on our recently completed seminar "Seminar on Growing Your Business: What You Need to Know" has been overwhelmingly very positive! #marketing #businessdeveloment #pmzmarketing. Photos below courtesy of Jo Hanlon of Mind Your Ps.

If you have any marketing topics that you would like to request us to cover in the planned business seminars and workshops for next year, please let us know using the comments form below.

Growing Your Business: - What You Need to Know :: PMZ Marketing

Growing Your Business: - What You Need to Know :: PMZ Marketing

Planned Business Seminars and Workshops

Patrick Zuluaga - Tuesday, September 24, 2019
We are planning a series of new marketing and business seminars / workshops in the next twelve months.  Our objective is to provide valuable, relevant and practical information that can be applied by business owners and executive managers to improve the operation and marketing results for their businesses.

Our first seminar of the series is Growing Your Business: What You Need to Know. Have a look at the agenda details and the session speakers.

Growing Your Business - What You Need to Know :: PMZ Marketing

If you are interested in attending, please proceed and register your booking here - Growing Your Business - What You Need to Know  :: PMZ Marketing

Also, please comment below and let us know what additional business and marketing topics you would be interested in attending.

Collaborating Partner for

NSW Government - Small Business MOnth October 2019

PMZ Marketing Tip: Get Results from your Marketing

Patrick Zuluaga - Sunday, May 05, 2019

Stop wasting your Marketing Efforts! Use AIDA – What is AIDA you might ask? Visit our Marketing Resource Library and read the article to discover the power of AIDA, an acronym for Attention, Interest, Desire, and Action. It is pure gold and when applied will make your marketing copy writing a winner for your customers and for your business.

Call PMZ Marketing to assist you with your marketing efforts on 0403 436 889 or email!

Contact PMZ Marketing for Better Marketing Results

Opportunities and You

Patrick Zuluaga - Monday, May 28, 2018

Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".

In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?

How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?

Read our previous blog post at for information (Direct Response Marketing).

 If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results

Cheapest Workboots Christmas Sale

Patrick Zuluaga - Monday, December 18, 2017
Our online retail client Cheapest Work Boots has announced their Christmas sale specials available at

You can find the following products available for sale:

Checkout their other safety work boots and safety wear at the the cheapest prices!

Update: Amazon Marketplace Australia - a New Sales Channel

Patrick Zuluaga - Tuesday, November 14, 2017
Update: Amazon Marketplace Australia is now live - visit

I attended the Amazon Marketplace Seller Summit Held at Doltone House Jones Bay Wharf Pyrmont. The session was focused on recruiting Small and Medium Enterprises (SMEs) to join the new Amazon marketplace. The Amazon representatives were very clear that they wanted retail businesses (retail and/or online) to consider their marketplace as a new sales channel to "Grow your Business in Australia and Beyond".

During the summit Amazon announced their plan to launch (nope no actual date was announced) simultaneously both the retail side of their business and the marketplace. Small and Medium Enterprises (SMEs) were encouraged to list and sell their products on their coming Australian Amazon Marketplace.

The initial pricing was announced to be $49.95/month (ex-GST) for the seller and an additional referral/commission fee per product sell of between 6% to 15% depending on the product categories. They did mention that an initial discount to these fees would be available for the sellers participating in the launch.

My take on it was for any Australian retail business to consider using the new Amazon Marketplace as an additional sales channel for their products. Any business considering Amazon Marketplace as a sales channel must include a number of variables and decision criteria that must be reviewed and analyzed to work out if it is appropriate to list their products or a selection of their products on the Amazon Marketplace.  Amazon representatives advised that to be successful a sufficient number of competitive products must be listed.  Testing the marketplace with one product was not recommend by Amazon.

Some of the key decision criteria that Small and Medium Enterprises (SMEs) must consider are as follows:
  • Consumer market segments (size of your target market demand versus possible competition from within the marketplace listings)
  • Price points and profit margins (less Amazon sales referral commission fees)
  • Uniqueness of your product
  • Ability to get your product/s into the crucial search/discoverability (buyers searching Amazon for your product)
  • Competitive shipping rates

The other point that Amazon took time to explain was their FBA (Fulfillment By Amazon). This can potentially be a significant advantage for the seller. Follow the links below for further information:

As a business have you considered or considering listing your products on Amazon Marketplace? Have you listed products on other Amazon Marketplace locations? If so, would you recommend it to others?

PS>> Read a LinkedIn post titled "Key takeouts & insights from the very first Amazon Seller Summit in Australia" by Roger Dunn from MediaCom

Facebook Photo Popularity Contests :: Seed Greek Kouzina

Patrick Zuluaga - Sunday, August 13, 2017
If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"

"Our photo popularity contest starts today!
Win a dinner for 4 to the value of $200
Contest period 1/08/2017 - 24/08/2017

Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - or

Google’s Knowledge Panel Adds “Posts"

Patrick Zuluaga - Sunday, July 09, 2017

by Marc Charette - Google Trusted Photographer

Google’s Knowledge Panel Adds “Posts" :: Better Marketing Results :: PMZ MarketingWe all know how important Google is for search and for most business owners who’ve clued in to Google My Business knowledge panel, it’s become possibly the single most important digital asset for your business in organic local search.

But what if you could able to publish a mini-blog right on Google search? Think of it like a Twitter post that can be seen as part of your listing info.

Have you claimed (or verified) your business on Google yet?

Firstly, you must have claimed your Google My Business page. If not, start with that. You can’t post if you’ve not claimed. If you have already claimed your Google My Business page, sign in and have a look at the menu options on the right hand side. If you’ve not claimed your business on Google, then you have NO control over how you are represented Google My Business - not good! This is priority #1!

You’re signed in & ready to publish your first post on Google My Business (GMB).

To start your first post, simply click on ‘Posts’ and fill in the following parts:

  • A 720px photo to help clearly represent the post’s subject
  • A 4-6 word title
  • Write your post (max 300 words) with a key focus on the first 15 words. That’s all that will show up before clicking through
  • Decide on what to link
  • Options include: Learn More, Buy, Book Now etc.

Google’s Knowledge Panel Adds “Posts" :: Better Marketing Results :: PMZ Marketing(*Pro Tip: If you want your post to last longer than the default 7 -10 days, make your post an event that lasts as long as you want it to be live for. At this stage we don’t know what the time limit is as Google has yet to disclose this.)

Finally, preview your post by clicking on the upper right corner of post creation tool to see that it’s exactly how you want it to display and if ready, click create post to publish it.

The two most powerful words...

A call to action truly is a powerful and particularly useful way to increase conversions. My favourite of all, is "Learn More". Did you know that those two words are the most clicked on the web?

Remember, when it comes to local search, never underestimate the power of Google's search.

For more information on Google My Business, commercial photography & Street View virtual tours, feel free to get in touch.

Marc Charette
Google Trusted Photographer
0424 357 118

Direct Response Marketing

Patrick Zuluaga - Wednesday, March 15, 2017

A recent presentation on Direct Response Marketing is available at our Marketing Seminar Presentations page.

It is my view and experience that the best marketing technique to drive new business development is direct response marketing!

What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.

Your promotional marketing message or direct response offer will have the following attributes:

  • Creative - to ensure that your marketing information will stand out from the crowd and draw the recipient to read or view your promotional offer immediately
  • Target Market - is a highly focused and targeted selection of prospective customers for your marketing message offer
  • Content - utilise an emotive personalised and relevant marketing message that will resonant with the recipient, it must have a compelling and powerful offer with a 'call to action' framed with scarcity or a limited time frame to drive the response

Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:

  • Postal Mail
  • Email Marketing
  • Social Media
  • Leveraged Personal Selling
  • Cross/Multi-Media

I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?

Please share with us and join the discussion.

Your Marketing Campaigns will bring in New Sales

Patrick Zuluaga - Wednesday, January 06, 2016

For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.

  • Late January & early February - Back to School
  • 14th February - Valentine's Day
  • 25th - 28th March - Easter
  • 8th May - Mother's Day
  • 17th May - Click Frenzy
  • Last week of June - EoFY
  • 4th September - Father's Day
  • 31st October - Halloween
  • 1st November - Melbourne Cup Day
  • 11th November - Singles Day
  • 25th November - Black Friday (following Thanksgiving Day in the USA)
  • 28th November - Cyber Monday (Monday after Thanksgiving Day in the USA)
  • 25th December - Christmas
  • 26th December - Boxing Day Sales

In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.

As always, PMZ Marketing is here to help with anything you need.

Better Marketing Results – Patrick Zuluaga

PS> Signup for your FREE 30-day eMail Marketing offer at

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Blog Posts
  1. More business seminars coming your way in 2020 Patrick Zuluaga 06-Nov-2019
  2. Planned Business Seminars and Workshops Patrick Zuluaga 24-Sep-2019
  3. PMZ Marketing Tip: Get Results from your Marketing Patrick Zuluaga 05-May-2019
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